Hi, I'm Somraj.
I build AI-native products at scale — from LLM personalization engines to agentic systems — bridging deep technical execution with measurable business outcomes. 3+ years shipping at 10M+ user scale.
About Me
I'm an AI Product Manager who operates at the intersection of product strategy, machine learning systems, and data-driven growth. I've shipped LLM-powered personalization engines, owned full product lifecycles end-to-end — from discovery to deployment — and built agentic tooling that replaces entire manual workflows. My edge: I can write PRDs and API contracts in the morning, run multivariate experiments by afternoon, and review LLM eval frameworks by evening.
"AI is not a feature layer — it's a new product paradigm. The best AI products are built by PMs who can reason about model behavior, design feedback loops, and define what 'good' looks like for a non-deterministic system. I bring that lens to every roadmap I own."
Key Strengths
Core Competencies
AI & LLM Product
Product & Growth
Data & Analytics
Technical & Infrastructure
Design & Collaboration
AI & Agentic Product Work
Hands-on shipping — not just strategy. From LLM pipelines to autonomous agents deployed in production.
Featured Work
LLM · Rule Engine · Next.js · REST APIs
CTMP AI Personalization Engine
Problem
Users arrived at a D2C skincare platform with varied, complex skin concerns and received generic, non-personalized experiences — leading to high bounce rates and low add-to-cart.
Approach
Designed end-to-end architecture: a survey-driven concern intake layer, an LLM content generation pipeline for routine copy, and a rule-based product matching engine. Built for modular scalability so new concern categories can be added without re-architecture.
Impact
+15% add-to-cart rate, +11% PDP engagement, -18% bounce rate. Operating at 10M+ monthly user scale.
Figma · GA4 · Clarity · Agile · Core Web Vitals
Homepage & PLP Revamp
Problem
Homepage and PLP suffered from UX friction identified through heatmap analysis and Core Web Vitals data — causing measurable funnel drop-offs and slow page performance.
Approach
Owned full product lifecycle: discovery via heatmaps and funnel data, spec writing, UX redesign in Figma, front-end review, and multivariate testing across 3 agile sprints.
Impact
+7% conversion rate, +9% average order value, 22% faster page load.
Next.js · Golang · MongoDB · OpenAI API
AI Project Tracker
Problem
Teams lacked a unified task management system with intelligent summarization and built-in observability for distributed workflows.
Approach
Built a full-stack PM platform from scratch: GPT-powered task summarization, status workflows, JWT authentication, analytics dashboards, and API monitoring — leveraging OpenAI API for contextual task insights.
Impact
Production-deployed platform with full observability. Demonstrated end-to-end technical PM capability — from architecture to deployment.
How I Can Help
Professional Journey
Senior Executive – Growth Product (AI Initiatives)
Honasa Consumer Ltd — Mamaearth & The Derma Co.
- •Architected CTMP AI personalization engine: LLM-assisted, survey-driven concern-to-routine mapping system — delivering +15% add-to-cart and -18% bounce rate across 10M+ monthly sessions.
- •Owned quarterly product roadmap using OKR methodology; prioritized features via funnel analytics, cohort analysis, and event-tracking data from Amplitude and GA4.
- •Led homepage & PLP revamp end-to-end — heatmap discovery, Figma specs, front-end review, multivariate testing — achieving +7% CR and +9% AOV across 3 agile sprints.
- •Governed platform reliability at flash-sale scale (10M+ sessions): CI/CD pipelines, feature flags, release checklists — 99.9% uptime, +25% deploy velocity.
- •Drove mobile-first strategy: redesigned onboarding flows, deep linking, and push notification logic — growing app session share from 34% to 48%.
- •Wrote detailed PRDs, system flow diagrams, and API contracts; led UAT cycles and sprint planning across engineering and design squads.
Growth Product Intern
Honasa Consumer Ltd — Mamaearth & The Derma Co.
- •Stabilized checkout and order flows for 15,000+ concurrent users during high-traffic flash sales.
- •Ran 12+ A/B and multivariate experiments on UI flows; 4 shipped tests delivered sustained 3–5% CR uplift.
- •Reduced defect resolution time by 28% through structured bug triaging, test case creation, and cross-team release coordination.
- •Built behavioral analytics dashboards tracking NPS, funnel drop-offs, and KPIs using heatmaps, session replays, and SQL.
Let's Build Something Great
I'm currently engaged with new opportunities. If you have a question, a project in mind, or just want to discuss product strategy, let's connect.